Prof. Robert Brinkerhoff, partner to BTS, explains The Advantage Way SM, a remarkable and proven approach to ensuring that your company’s training investments produce measurable business results.

Studies show that less than 15% of all training has any impact at all on job performance, not to mention business results. Is this our fault? Not entirely. But in terms of lost credibility and access to resources, we sure pay the price.

It has taken 15 years of research, including pilot tests at American Express, Motorola, QUALCOMM, Holcim, Anheuser-Busch and other blue chip early adopters. Prof. Brinkerhoff and his associates have evolved a set of methods and tools that show great promise in helping organizations achieve a guaranteed payback on training investments.

During this highly engaging event, which includes team exercises, you will learn why many training initiatives fall short in producing business impact. In contrast, you will be introduced to a strategic model for implementing and evaluating training that will allow you to demonstrably leverage training into business results.